Deep Thoughts, Interesting Reads, and Pointed Missives

  • Build a brand, not just a product

    by admin | September 18, 2017

    Imagine that the next ad you see is for brown sugar water (BSW). BSW is advertised as exactly that: sweet, slightly syrupy, carbonated, with a unique and pleasant flavor. It’s generally served cold, mixes well, and is sold at your local grocer o...
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  • Career hacking: how to make your dream job a reality

    by admin | September 5, 2017

    Nobody likes job searching. Nobody. The clumsy dance usually consists of trudging through sugarcoated job postings, polishing resumes, filling out seemingly endless applications, scheduling multiple pointless interviews, and eventually, if you are luc...
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